Four years into GDPR | Piwik ProHow EU businesses have responded to the new privacy compliance challenge Opens Fullscreen Opens Fullscreen Opens Fullscreen image Opens Fullscreen Opens Fullscreen Opens Fullscreen Opens Fullscreen Opens Fullscreen image piwik.proIntroductionGDPR turns four: A retrospectiveFour years of GDPR enforcement. What’s next?First-party data: The future of digital marketingKey findingsPiwik PRO Analytics SuiteBusiness and privacyGeneral views on privacyThe need for privacy lawsGDPR complianceMain motivations towards complianceGDPR’s impact on the EU businessesMarketing technologies and complianceLawful basis for data collectionProcessing personal dataControl over dataData storage locationCompliance auditsChoosing EU-based vendors over the competitionMethodology
